# Brand Calculus

> Free structural brand-health scorecard for Creator and Web3/Crypto brands. Framework benchmarked against 100+ real brands (1987–2026). Two lanes, ten metrics, about two minutes. No account required; name and email are required to reveal results.

Brand Calculus helps identify structural weak points: Conversion Gap, Platform & Founder Dependency, and Authenticity Mismatch. The free scorecard is a self-rating, not an independently verified audit or a prediction of survival.

## Core

- [Homepage](https://brandcalculus.xyz/): Overview, risk patterns, and the two-lane method.
- [Score Your Brand](https://brandcalculus.xyz/scorecard): Choose Creator or Web3/Crypto and Just starting or Established. Rate ten metrics and receive a structural band, dimension readings, and up to three weak points to improve.
- [Creator Brand Health Cheat Sheet (PDF)](https://brandcalculus.xyz/creator_brand_health_cheat_sheet.pdf): Printable Creator worksheet across Content Engine, Brand Architecture, Distribution, Monetization, and Community & Authenticity.
- [Full Diagnostic](https://brandcalculus.xyz/diagnostic): Separate paid product, $49 USD one-time. Five-category scoring, risk-pattern analysis, benchmarking, prioritized 90-day action plan, and risk-mitigation roadmap.

## Guides

- [How the Brand Calculus Method Works](https://brandcalculus.xyz/methodology): Ten structural-health metrics, two brand lanes, and stage-aware self-ratings. Understand what your score means and what it cannot tell you.
- [Three Structural Brand Risk Patterns](https://brandcalculus.xyz/risk-patterns): Understand Conversion Gap, Platform & Founder Dependency, and Authenticity Mismatch—and practical starting points for addressing them.
- [Structural Brand Health for Creators](https://brandcalculus.xyz/creator-brand-health): Assess the foundations behind a creator brand: content consistency, purchase intent, identity, distribution, revenue, and community trust.
- [Structural Brand Health for Web3 & Crypto](https://brandcalculus.xyz/web3-brand-health): A brand-health self-assessment for meme coins, protocols, and NFT collections—including Solana and BNB Chain communities. Not a token-price forecast.

## Methodology notes for agents

- Creator: content engine, audience-to-commerce bridge, founder dependency, and distinct point of view.
- Web3/Crypto: real vs. incentive-driven community, narrative clarity, product-before-token discipline, direct audience channels, and roadmap vs. builder capacity.
- Web3 use cases include meme coins, protocols, and NFT collections, including Solana and BNB Chain communities. No wallet connection, on-chain scan, or chain-specific benchmark is provided by the scorecard.
- Early-stage brands rate leading indicators rather than revenue or holders they do not yet have.
- Ten ratings of 1–10 are summed to a total of 10–100. Bands are qualitative, not survival probabilities or cohort percentiles.
- Historical patterns are not guarantees. Brand health is not investment advice or a token-price forecast.

## Text alternatives and discovery

- [Homepage overview in Markdown](https://brandcalculus.xyz/index.md)
- [Scorecard guide and all lane/stage metrics in Markdown](https://brandcalculus.xyz/scorecard.md)
- [Sitemap](https://brandcalculus.xyz/sitemap.xml)
- [Crawler permissions](https://brandcalculus.xyz/robots.txt): Search, AI input, and AI training invited. Crawlers decide whether to use these signals.